Most of the business leaders I work with are not short of ideas or confidence. What they are short of, however, is clarity: a precise understanding of who they are writing for, what case they are making and why their book is distinct from anything else in their space. Writing without that clarity is expensive both in time and in effort and can lead to a poorer quality of finished work.

The Book Strategy Intensive is here to help you as it works through two key areas: strategy and readiness.

First, your book strategy: the purpose behind writing it, the argument at its heart, the specific reader it is for and the message that will make it stand out. These are the core pillars that determine whether your book will do what you need it to do.

Second, your readiness: whether your content foundation is strong enough, whether this book aligns with where your business is going and whether you have the time and commitment to see it through. I would rather tell you honestly that now is not the right moment than watch you spend six months on something that does not serve you.